Vancouver on Tap

Project Name: Vancouver on Tap
Project Goal: To encourage people to drink Vancouver City's Tap Water while discouraging people from using clear plastic water bottle.

In this project, our team have chosen general office workers and large office companies as our target audience. Each team member has assigned with different tactics to tackle this problem, and I picked scared tactics as my arsenal. I've partial derived this idea from Terry Tate The Office Linebacker.

Every concepts in this scenario are incorporated with different office setting, and because drinking water that can be both personal and public kind of active (but mostly personal); therefore, two locations I choose are Office Cubicle and Restroom.