Saturday, October 11, 2008
Thursday, October 9, 2008
Orange Personalitiy
MIND/BODY
Orange personalities are the creative adventurers in the color spectrum. They have an inner urge to be creative, active and enjoy life to its fullest. They are also individual and independent and integrate physical and mental qualities. They enjoy the challenge and excitement of forming and shaping physical reality. Orange personalities love to imagine and plan strategies for their next adventure or project and then put those plans into action. They need to be involved in the actual working process and want to physically shape and form their own ideas. They have difficulty sitting back and letting other people do things for them. They are always busy building, organizing and shaping their projects and physical reality. An Orange personality's motivation in life is based on how much pleasure and satisfaction they get out of their own adventures, challenges and creative projects. They want to be adventurous, creative and live out their own ideas.
Oranges mainly live within their own heads. They plan and prepare their creative projects extremely well because they want to challenge themselves and others. They want to show themselves that they can achieve the results they were aiming for. Conquering and overcoming the obstacles of the impossible, either within their own mind or within physical reality, is primarily what they are looking for. They also need to convince others of their abilities to be in control of their own success. For these creative adventurers, life is real, concrete and tangible. Oranges have a need to be in charge of their own physical, emotional and mental reality. Physical Orange personalities channel their energy into adventures and pleasures of the physical world. They thrive on excitement, adventure, thrill and danger. They enjoy challenging and conquering all facets of physical reality, to "boldly go where no one has gone before." They love to discover their own physical limitations and then expand upon them. Many Orange personalities will create unusual, risky and often dangerous situations for the purpose of feeling more alive. They enjoy working on new, daring enterprises and projects, which promise to be challenging, exiting and adventurous. These courageous people love to do business, create companies, sell and market products, plan and generate strategies and organize and work out deals. They are not afraid of going into the details or doing the necessary work, but they prefer to stimulate and energize their ideas and projects. It is important for them to be actively involved, to get things going.
Orange personalities have the capacity to mentally tune into other people's minds or into virtually any situation they may wish to conquer. They also have the ability to figure out what patterns, risks and advantages are involved in those same situations. Orange people love physical activities, which are thrilling and exiting. They enjoy sports such as surfing, parachute gliding, mountain climbing and other similar action filled events. They need the excitement, pleasure and fulfillment provided by physical movement and adventure. They prefer individual, competitive sports to organized, team sports or challenges. Oranges often feel uncomfortable if they can't move their bodies or find themselves engaged in the wrong type of activity. Orange personalities have problems relaxing both physically and mentally enough to adequately get to know themselves. They have difficulties in recognizing who they are emotionally, mentally and spiritually. The primary goal of an Orange personality is to enjoy life, have fun and be creative.
SOCIAL LIFE
Orange personalities are not very social people. They prefer to live in their own world of adventure, thrill and excitement and to lose themselves in their own creative projects. They don't particularly care what others or society in general thinks about them. Nor do they take those thoughts very personally if they are considered to be egotistical, self-absorbed or self-centered. They have not asked for any attention or justification, they simply want to do their own thing. Oranges don't necessarily follow the rules of society. They are actually the people who constantly try to expand and exceed societies or others personal expectations, limitations and restrictions. Their bodies and minds are designed to conquer all physical limitations and boundaries. In today's society, these particular qualities are not needed as much as they obviously were several decades ago. Communication is not a high priority item for Oranges. However, they do possess the capacity to clearly explain and get across to others exactly what they want. When it comes to their ideas and projects, they do know how to communicate and do it most effectively.
RELATIONSHIPS AND INTIMACY
Orange personalities are loners. They don't need friends or partners in their lives. Actually, they feel more alive and happy if they are involved with or have succeeded in a large project or while they are involved in a major, physical adventure. From an emotional standpoint they have difficulty in bonding. They also have a tendency of not relating well to sensitivity, compassion and gentleness. For the most part Oranges are normally not interested in solid, long-lasting partnerships or relationships. Because they are physically fit, attractive and good looking, Orange people have no difficulty in finding partners and lovers. The challenge, excitement and pleasure of meeting new people is much more thrilling than simply being together with old friends all the time. The Orange adventurers need a lot of time for themselves. Therefore close relationships are not their first priority.
CAREER AND FINANCE
Orange people are independent and self-sufficient individuals. They prefer short term or individual jobs to long-time commitments or safe occupations. They don't have much of a problem with money. Because their needs are not very high and they have the power to be creative and active, they have the abilities to create their own income without too much difficulty. If they have the chance, Oranges will love to live the physical, adventurous and thrilling life and find a way of making money with it. Oranges primarily spend their money for their unusual projects or hobbies. They don't need much in the form of luxury but they are more than willing to spend anything, and in some cases, everything they have, to make their ideas a reality.
Oranges can be strong leaders, but they actually don't care about being leaders at all. They prefer going their own way, fulfilling their own dreams of creative adventures. They can be powerful and creative leaders if they see the necessity of working with other team members. They perform best in an environment that provides them a certain degree of freedom and independence. Orange personalities are creative problem solvers. They are able to view and recognize all factors, calculate the risks involved, go through all possibilities in their head, and make sure they have all the equipment they need and then take action. They prefer physical or mental challenges and are often found in jobs, which guarantee them a degree of independence. Oranges are often found in business, sales, marketing or any other occupation that allows them to experience personal freedom. Typical "Orange" occupations are: Stunt men, mountain climbers, adventurers, business men, sales persons, designers, developers, architects, explorers and private investigators.
HEALTH, WELL-BEING AND GROWTH
Orange personalities need to understand that to explore the inner worlds is the greatest adventure a human being can experience. To take the journey into their inner reality, explore this unknown land and to expand their consciousness, is the biggest challenge they will ever face. Orange persons reach harmony if they recognize that their life needs balance, a balance of body, mind and spirit. To explore the outer as well as the inner world enables them to experience life on all levels. Oranges will know what to do and what not to do. Inner Knowledge and Wisdom can be achieved if the creative energies flow freely and are expressed to help and support humanity. Connecting with their own feelings and staying open and caring toward humanity are vitally important aspects for Oranges.
Orange personalities recharge their life energy batteries if they live their creative capacity in a harmonious way. They must come to understand how unimportant it is to force themselves into dangerous experiences or unhealthy situations. By using their power to create and help humanity and to experience their inner world of sensitivity, feelings and personal growth, they will find positive and harmonious ways of expressing and recharging their life energy.
Orange personalities are the creative adventurers in the color spectrum. They have an inner urge to be creative, active and enjoy life to its fullest. They are also individual and independent and integrate physical and mental qualities. They enjoy the challenge and excitement of forming and shaping physical reality. Orange personalities love to imagine and plan strategies for their next adventure or project and then put those plans into action. They need to be involved in the actual working process and want to physically shape and form their own ideas. They have difficulty sitting back and letting other people do things for them. They are always busy building, organizing and shaping their projects and physical reality. An Orange personality's motivation in life is based on how much pleasure and satisfaction they get out of their own adventures, challenges and creative projects. They want to be adventurous, creative and live out their own ideas.
Oranges mainly live within their own heads. They plan and prepare their creative projects extremely well because they want to challenge themselves and others. They want to show themselves that they can achieve the results they were aiming for. Conquering and overcoming the obstacles of the impossible, either within their own mind or within physical reality, is primarily what they are looking for. They also need to convince others of their abilities to be in control of their own success. For these creative adventurers, life is real, concrete and tangible. Oranges have a need to be in charge of their own physical, emotional and mental reality. Physical Orange personalities channel their energy into adventures and pleasures of the physical world. They thrive on excitement, adventure, thrill and danger. They enjoy challenging and conquering all facets of physical reality, to "boldly go where no one has gone before." They love to discover their own physical limitations and then expand upon them. Many Orange personalities will create unusual, risky and often dangerous situations for the purpose of feeling more alive. They enjoy working on new, daring enterprises and projects, which promise to be challenging, exiting and adventurous. These courageous people love to do business, create companies, sell and market products, plan and generate strategies and organize and work out deals. They are not afraid of going into the details or doing the necessary work, but they prefer to stimulate and energize their ideas and projects. It is important for them to be actively involved, to get things going.
Orange personalities have the capacity to mentally tune into other people's minds or into virtually any situation they may wish to conquer. They also have the ability to figure out what patterns, risks and advantages are involved in those same situations. Orange people love physical activities, which are thrilling and exiting. They enjoy sports such as surfing, parachute gliding, mountain climbing and other similar action filled events. They need the excitement, pleasure and fulfillment provided by physical movement and adventure. They prefer individual, competitive sports to organized, team sports or challenges. Oranges often feel uncomfortable if they can't move their bodies or find themselves engaged in the wrong type of activity. Orange personalities have problems relaxing both physically and mentally enough to adequately get to know themselves. They have difficulties in recognizing who they are emotionally, mentally and spiritually. The primary goal of an Orange personality is to enjoy life, have fun and be creative.
SOCIAL LIFE
Orange personalities are not very social people. They prefer to live in their own world of adventure, thrill and excitement and to lose themselves in their own creative projects. They don't particularly care what others or society in general thinks about them. Nor do they take those thoughts very personally if they are considered to be egotistical, self-absorbed or self-centered. They have not asked for any attention or justification, they simply want to do their own thing. Oranges don't necessarily follow the rules of society. They are actually the people who constantly try to expand and exceed societies or others personal expectations, limitations and restrictions. Their bodies and minds are designed to conquer all physical limitations and boundaries. In today's society, these particular qualities are not needed as much as they obviously were several decades ago. Communication is not a high priority item for Oranges. However, they do possess the capacity to clearly explain and get across to others exactly what they want. When it comes to their ideas and projects, they do know how to communicate and do it most effectively.
RELATIONSHIPS AND INTIMACY
Orange personalities are loners. They don't need friends or partners in their lives. Actually, they feel more alive and happy if they are involved with or have succeeded in a large project or while they are involved in a major, physical adventure. From an emotional standpoint they have difficulty in bonding. They also have a tendency of not relating well to sensitivity, compassion and gentleness. For the most part Oranges are normally not interested in solid, long-lasting partnerships or relationships. Because they are physically fit, attractive and good looking, Orange people have no difficulty in finding partners and lovers. The challenge, excitement and pleasure of meeting new people is much more thrilling than simply being together with old friends all the time. The Orange adventurers need a lot of time for themselves. Therefore close relationships are not their first priority.
CAREER AND FINANCE
Orange people are independent and self-sufficient individuals. They prefer short term or individual jobs to long-time commitments or safe occupations. They don't have much of a problem with money. Because their needs are not very high and they have the power to be creative and active, they have the abilities to create their own income without too much difficulty. If they have the chance, Oranges will love to live the physical, adventurous and thrilling life and find a way of making money with it. Oranges primarily spend their money for their unusual projects or hobbies. They don't need much in the form of luxury but they are more than willing to spend anything, and in some cases, everything they have, to make their ideas a reality.
Oranges can be strong leaders, but they actually don't care about being leaders at all. They prefer going their own way, fulfilling their own dreams of creative adventures. They can be powerful and creative leaders if they see the necessity of working with other team members. They perform best in an environment that provides them a certain degree of freedom and independence. Orange personalities are creative problem solvers. They are able to view and recognize all factors, calculate the risks involved, go through all possibilities in their head, and make sure they have all the equipment they need and then take action. They prefer physical or mental challenges and are often found in jobs, which guarantee them a degree of independence. Oranges are often found in business, sales, marketing or any other occupation that allows them to experience personal freedom. Typical "Orange" occupations are: Stunt men, mountain climbers, adventurers, business men, sales persons, designers, developers, architects, explorers and private investigators.
HEALTH, WELL-BEING AND GROWTH
Orange personalities need to understand that to explore the inner worlds is the greatest adventure a human being can experience. To take the journey into their inner reality, explore this unknown land and to expand their consciousness, is the biggest challenge they will ever face. Orange persons reach harmony if they recognize that their life needs balance, a balance of body, mind and spirit. To explore the outer as well as the inner world enables them to experience life on all levels. Oranges will know what to do and what not to do. Inner Knowledge and Wisdom can be achieved if the creative energies flow freely and are expressed to help and support humanity. Connecting with their own feelings and staying open and caring toward humanity are vitally important aspects for Oranges.
Orange personalities recharge their life energy batteries if they live their creative capacity in a harmonious way. They must come to understand how unimportant it is to force themselves into dangerous experiences or unhealthy situations. By using their power to create and help humanity and to experience their inner world of sensitivity, feelings and personal growth, they will find positive and harmonious ways of expressing and recharging their life energy.
Orange symbology (from Wiki)
Academia
- In the United States and Canada, orange regalia is associated with the field of engineering.
Commercially
- Orange is the primary colour in the logo for the United States company Home Depot.
Geography and history
- Orange is the national colour of The Netherlands, because its royal family of Orange-Nassau used to own the principality of Orange (the title is still used for the Dutch heir apparent). There is no etymological connection between orange (the fruit and colour) and Orange (the name of the principality), and the similarity is fortuitous. (See the page on Orange (word) for more information.) In modern Dutch society however, the Dutch word oranje, 'orange' is often associated with the reigning royal house of the Netherlands. Oranjezonnetje ('Orange Sun') designates good weather on the Queen's birthday, April 30. Orange is the colour of choice for many of the national sports teams and their supporters. The nickname of the Dutch national football team is Oranje, the Dutch word for orange. Oranjegekte ('Orange Craze') signifies the inclination of many Dutchmen to dress up in orange colours during soccer matches. In the modern flag of the Netherlands, red substitutes the original orange, but on royal birthdays, the flag has an additional orange banner. Most geographical usages of the word orange can be traced back to Dutch maritime power in the 17th century.
- In Ireland the use of orange dates from the reign of William of Orange, the Protestant English king (1689-1702), a Dutch stadholder and the great-grandson of William the Silent.
Linguistically
- People whose natural hair colour is metaphorically described in English as being red, i.e. redheads, actually have hair that averages a burnt orange colour.
- Orange is often quoted (along with Purple and Silver) as a word that doesn't rhyme with any other word in the English language. This is debatable - see Orange (word)#Rhyme. However, the Oxford Rhyming Dictionary does show both these words as having half-rhymes (such as lozenge with orange and salver with silver).
In a children's book of verse, in a poem titled "Color," there are these lines:
Medically
- A woman named Susan Hogan was born with an extra set of cones that are sensitive in the orange range, as well having the red, green, and blue cones that humans with normal colour vision (i.e. trichromats) possess. She is therefore classified as a tetrachromat, but her extra type of cone is an orange cone instead of the ultraviolet cone possessed by animals such as birds who are tetrachromats in nature. It is estimated that while normal humans can see about 1,000,000 different colours, tetrachromats such as Ms. Hogan can see 100,000,000 different colours. This is because each additional type of cones reacts with the other types of cones in such a way that an addition of a new type of cone means an organism can see 100 times as many colours. (This means that a pentachromat would be able to see 10,000,000,000 (ten billion) different colours.) [9]
Politically
- Orange is the national colour of the Netherlands, referring to the royal family, the House of Orange-Nassau. Orange was seen on its original flag (until the middle of the 17th century) and nowadays a pennant may be attached to the red, white and blue national flag. (See below at: Geography and history)
- Orange is the contrasting colour of blue and is highly visible against a clear sky. Therefore, shades of orange such as safety orange are often used in high visibility clothing and other safety equipment and objects.
- Orange, white, and green are the national colours of the Republic of Ireland, Niger, Côte d'Ivoire, and India.
- In the United States Army, orange is the colour of the United States Army Signal Corps.
- The U.S. Department of Homeland Security's code orange on its terror threat scale represents a high risk, second highest to severe.
- Prisoners incarcerated in many American jails and prisons are made to wear orange jumpsuits so they will be easy to see if they try to escape.
- Deluxe International orange is the colour of the paint on San Francisco's Golden Gate Bridge
- The U.S. Manual on Uniform Traffic Control Devices specifies orange for use in temporary and construction signage.
- Orange was the rallying colour of the 2004 – 2005 Orange Revolution in Ukraine and has thus become a colour symbolising opposition to tyranny around the world.
- Orange is sometimes associated with various Christian democratic and populist parties.
- Orange was used as a rallying colour by Israelis (such as Jewish settlers) who opposed Israel's unilateral disengagement plan in the Gaza Strip and the West Bank in 2005
Religious and metaphysical
- Orange in general represents Hinduism in the flag of Sri Lanka. Hindu swamis traditionally wear orange robes. The significance of orange as the colour for Hindu swamis is commonly thought to be connected to the idea that orange symbolizes fire. Renunciates' fiery ocher robes display outwardly the inner transformation that is happening - the burning of ego, their former selves, and their personal wants. Also, the saffron stripe in the Indian flag signifies courage, sacrifice and the spirit of renunciation.
- Orange is used to symbolically represent the second (Swadhisthana) chakra. [10]
- Psychics who claim to be able to observe the aura with their third eye report that an orange aura is associated with intellectual ambition or stubbornness.[11]
- In the metaphysics of the New Age Prophetess, Alice A. Bailey, in her system called the Seven Rays which classifies humans into seven different metaphysical psychological types, the fifth ray of concrete science is represented by the colour orange. People who have this metaphysical psychological type are said to be on the Orange Ray. [12]
Social
- In English heraldry, orange is considered synonymous with the tincture tenne. However, its use as a heraldic tincture is relatively rare, as it is considered a "stain" (a deprecated tincture) by some. In continental heraldry, tenne is more often deemed to denote a burnt orange colour.
- The colours orange and black represent the holiday Halloween (31 October) because orange is the colour of pumpkins and black is the colour of night and is associated with doom, despair and darkness.
- The colours orange and brown represent the United States holiday Thanksgiving.
- Orange is the favourite colour for people to wear to rave dances.[citation needed]
- Due to its brightness, orange is used in the construction industry on road signs and safety jackets to warn passers-by of the pending dangers ahead.
Orange and Songs~
Yum!Yum!ORANGE is a six-member J-ska band formed in 1999. It started out as a seven-member band, with a different vocalist and a saxophone player. Over the years, they changed the vocalist and dropped the saxophone player.
Orange Juice was a Scottish post-punk band founded in the middle class Glasgow suburb of Bearsden as the Nu-Sonics in 1976. Edwyn Collins formed the Nu-Sonics (who were named after a cheap brand of guitar) with his fellow Bearsden Academy pupil, Alan Duncan, and James Kirk and Steven Daly left a band called The Machetes to join them.[1] The band became Orange Juice in 1979. Orange Juice are best known for the hit "Rip It Up", which reached number 8 on the UK Singles Chart in February 1983, the band's only UK Top 40 hit.
Orange Juice was a Scottish post-punk band founded in the middle class Glasgow suburb of Bearsden as the Nu-Sonics in 1976. Edwyn Collins formed the Nu-Sonics (who were named after a cheap brand of guitar) with his fellow Bearsden Academy pupil, Alan Duncan, and James Kirk and Steven Daly left a band called The Machetes to join them.[1] The band became Orange Juice in 1979. Orange Juice are best known for the hit "Rip It Up", which reached number 8 on the UK Singles Chart in February 1983, the band's only UK Top 40 hit.
"Orange Crush" is a song by the American alternative rock band R.E.M. It was released as the first single from the band's sixth studio album, Green, in 1988. It was not commercially released in the US despite reaching number one as a promotional single on both the Mainstream and Modern Rock Tracks (where it at the time had the record for longest stay at number one with eight weeks, beating U2). It peaked at number 28 on the UK Singles Charts, easily making it the band's then-highest chart in Britain.
Orange is a 1994 album by the punk blues band The Jon Spencer Blues Explosion. The track "Flavor" features a guest appearance by Beck. The Village Voice ranked the album #16 of the top albums of 1994.[1] In 2005 the album was performed live in its entirety as part of the All Tomorrow's Parties-curated Don't Look Back series.
Competitor #1
Candies are the arch nemesis of the oranges or any other kind of fruits; therefore, to fight this war, we could introduce some of the propaganda: demonizing our enemies. The old Candyman horror film could be a good start, and the character, Candyman from the comic, Spawn would be another one as well. Both of them are the antagonists of their own realm. Evil and manipulative to children.
Concept # 2: Good thing is meant to be shared
Project Medium: TV Commercial or Podcast Video
Scenario:
A little boy is running from block to block; house to house with an orange in his hand. He eargerly wants to give this orange to his crush, a little girl with big watery eyes at the end of the street. All of the sudden, he sees the girl is holding hand with another boy laughing, and playing. That brokes his little heart. He opens out the orange and puts a slice into his mouth. Sweet yet sour. Just like his first love.
Someone is lightly poking him, and asking for a slice. He turns his head, and sees a cute little girl. oh wait... there are two girls. His heart is pumping again.
Scenario:
A little boy is running from block to block; house to house with an orange in his hand. He eargerly wants to give this orange to his crush, a little girl with big watery eyes at the end of the street. All of the sudden, he sees the girl is holding hand with another boy laughing, and playing. That brokes his little heart. He opens out the orange and puts a slice into his mouth. Sweet yet sour. Just like his first love.
Someone is lightly poking him, and asking for a slice. He turns his head, and sees a cute little girl. oh wait... there are two girls. His heart is pumping again.
What teenagers want
Before going any further into this project, here is something I found about what teenagers these days want:
 | Boyfriend / Girlfriend |
| At this time, teenagers normally will develop sex attraction to the opposite sex and at this time too, they want love or someone to take care them. | |
 | Popularity |
| Being popular and well known. They want more friends. | |
 | Smart Dress |
| Teenagers prone to follow their favourite artists. What they see on telivision or magazines, that is what they follow. Branded stuff is a must. | |
 | Latest Gadjets |
| Hand phones etc. The more expensive gadgets they have, the more classy they will look in front of their friends. | |
 | Rides |
| Motorbikes, cars. They want to explore the world and bring friends together for fun. | |
 | Camera |
| Capturing memorable moments with friends since after this, they will spread apart. | |
 | Beauty Products |
| Boys or girls, it is the same. At this time, they will begin to take care about their health. To look good of course. | |
 | Music |
| Teenage and music cannot be spread apart. At this point, all teenagers will begin to understand arts. | |
 | Musical Instruments |
| Guitar, drums etc. Normally related to boys. It is normal for them to jam. | |
 | Freedom And Personal Room |
| Teenagers want freedom and privacy too. They want their own room to do their stuff alone. |
Concept # 1: In an intense situation...
Project medium: Video Commercial or Web base interactive video commercial
Scenario:
1. In an intense situation, out in the woods, an average hiker joe is chased by a four foot Grizzly Bear. Out of breath and desperation, the man reaches into his two pockets from the pants, and he finds a candy bar and an orange Then…
- He throws the candy bar at the bear, and attempts to lure him away; however, the bear pays no attention at the candy and continues pursing the hiker.
- Suddenly, the bear jumps towards the man. The hiker can’t think but can only react. He takes out the orange and squeeze at the bear. Time froze all at that moment; the juice burst out from the orange skin and stings the bear’s eye’s eyes. The giant grizzly falls down in agony. The orange saves the day…
- She throws the chocolate bar at the punk, but only infuriates the punk.
- The punk is right in front of hear, she grabs the orange and squeeze toward that little punk’s eyes. Suddenly, the table turns. The little punk is in pain, covering and rubbing his eyes. The orange saves the day.
Wednesday, October 8, 2008
Project Brief # 2
Project Goal: The purpose is to make orange to be a hottest brand or products among preteens and teenagers: In another words, we wish to repackage the orange.
Target Audience: preteens and teenagers from age 11 to 18 years old.
Competitors: Other fruits, but mainly candies.
Why: attempt to change target audience's eating habit; therefore, they would eat more fruits rather than candies or other non-healthy diet.
Target Audience: preteens and teenagers from age 11 to 18 years old.
Competitors: Other fruits, but mainly candies.
Why: attempt to change target audience's eating habit; therefore, they would eat more fruits rather than candies or other non-healthy diet.
Tuesday, October 7, 2008
Project Brief 1
CLASS PROJECT:
Create a heightened experience to sell a product (through EMOTION, FUNCTION = VALUE)
Sell an ordinary object using New Media as your vehicle
Sell an ordinary product through a heightened experience
PROBLEM: Not enough teens are eating fruits (bananas, apples, oranges) these days. They're eating too much candy.
SOLUTION: Get kids to eat more fruits (specifically your given fruit)
REQUIREMENTS:
Choose 1 of 3 different fruits that are all competing to be eaten
· List all the advantages/disadvantages
· Consider all other fruits competition
· Students will work in groups of 2: get one fruit
· Create a New Media driven campaign that will make your fruit irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable.
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.
TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?
FINAL DELIVERABLES:
October 2:
- Get in your pairs and develop a strategy for the next 2 weeks
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling this problem
- After class, post to the blog
October 9:
- Research and validate your ideas that you generated in class
- Develop another 3 solid ideas/concepts
- Have all your research and develop posted on the blog before class (otherwise late)
- Class at my place next week (so we can use computers)
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)
October 16th:
- Have all your developments posted on the blog before class
- Present refined visuals of your concept (to be determined with instructor)
- Hand in your process books
GRADING CRITERIA:
1. Successful completion of all required elements (all essential elements have been CLEARLY laid out in the previous section). Failure to complete any of these required elements will result in the loss of marks.
2. The ability to make proper decisions regarding major issues addressed in class lectures. These issues include; ideation, conceptualization, storyboarding and research
3. Students will also receive marks for their participation in in-class critiques and professionalism when presenting their own project.
4. Students will be graded on how well they can stay on task throughout the duration of their project schedule. Failure to meet any of the class deadlines will result in a loss of marks.
5. Instructor has the right to give separate marks to each student within the pairing based on their individual performance/participation
BREAK DOWN OF MARKS
Successful completion of all element: 15
Participation/Effort in class and brainstorming: 35
Blue Sky Creativity: 30
All aspects of presentation (in-class, blog and speaking): 20
Create a heightened experience to sell a product (through EMOTION, FUNCTION = VALUE)
Sell an ordinary object using New Media as your vehicle
Sell an ordinary product through a heightened experience
PROBLEM: Not enough teens are eating fruits (bananas, apples, oranges) these days. They're eating too much candy.
SOLUTION: Get kids to eat more fruits (specifically your given fruit)
REQUIREMENTS:
Choose 1 of 3 different fruits that are all competing to be eaten
· List all the advantages/disadvantages
· Consider all other fruits competition
· Students will work in groups of 2: get one fruit
· Create a New Media driven campaign that will make your fruit irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable.
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.
TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?
FINAL DELIVERABLES:
October 2:
- Get in your pairs and develop a strategy for the next 2 weeks
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling this problem
- After class, post to the blog
October 9:
- Research and validate your ideas that you generated in class
- Develop another 3 solid ideas/concepts
- Have all your research and develop posted on the blog before class (otherwise late)
- Class at my place next week (so we can use computers)
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)
October 16th:
- Have all your developments posted on the blog before class
- Present refined visuals of your concept (to be determined with instructor)
- Hand in your process books
GRADING CRITERIA:
1. Successful completion of all required elements (all essential elements have been CLEARLY laid out in the previous section). Failure to complete any of these required elements will result in the loss of marks.
2. The ability to make proper decisions regarding major issues addressed in class lectures. These issues include; ideation, conceptualization, storyboarding and research
3. Students will also receive marks for their participation in in-class critiques and professionalism when presenting their own project.
4. Students will be graded on how well they can stay on task throughout the duration of their project schedule. Failure to meet any of the class deadlines will result in a loss of marks.
5. Instructor has the right to give separate marks to each student within the pairing based on their individual performance/participation
BREAK DOWN OF MARKS
Successful completion of all element: 15
Participation/Effort in class and brainstorming: 35
Blue Sky Creativity: 30
All aspects of presentation (in-class, blog and speaking): 20
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