Concept # 1: In an intense situation...

Project medium: Video Commercial or Web base interactive video commercial

Scenario:
1. In an intense situation, out in the woods, an average hiker joe is chased by a four foot Grizzly Bear. Out of breath and desperation, the man reaches into his two pockets from the pants, and he finds a candy bar and an orange Then…

• He throws the candy bar at the bear, and attempts to lure him away; however, the bear pays no attention at the candy and continues pursing the hiker.
• Suddenly, the bear jumps towards the man. The hiker can’t think but can only react. He takes out the orange and squeeze at the bear. Time froze all at that moment; the juice burst out from the orange skin and stings the bear’s eye’s eyes. The giant grizzly falls down in agony. The orange saves the day…

2. In an intense situation, a teenage punk is running towards an old lady, and going to mug her. No one to turn to and no one are near by. Out of panic, the old lady reaches into her lace purple bag. Then, she finds an orange and chocolate bar. In a split second,

• She throws the chocolate bar at the punk, but only infuriates the punk.
• The punk is right in front of hear, she grabs the orange and squeeze toward that little punk’s eyes. Suddenly, the table turns. The little punk is in pain, covering and rubbing his eyes. The orange saves the day.