Project Brief # 2

Project Goal: The purpose is to make orange to be a hottest brand or products among preteens and teenagers: In another words, we wish to repackage the orange.
Target Audience: preteens and teenagers from age 11 to 18 years old.
Competitors: Other fruits, but mainly candies.
Why: attempt to change target audience's eating habit; therefore, they would eat more fruits rather than candies or other non-healthy diet.