Orange and Songs~

Yum!Yum!ORANGE is a six-member J-ska band formed in 1999. It started out as a seven-member band, with a different vocalist and a saxophone player. Over the years, they changed the vocalist and dropped the saxophone player.


Orange Juice was a Scottish post-punk band founded in the middle class Glasgow suburb of Bearsden as the Nu-Sonics in 1976. Edwyn Collins formed the Nu-Sonics (who were named after a cheap brand of guitar) with his fellow Bearsden Academy pupil, Alan Duncan, and James Kirk and Steven Daly left a band called The Machetes to join them.^[1] The band became Orange Juice in 1979. Orange Juice are best known for the hit "Rip It Up", which reached number 8 on the UK Singles Chart in February 1983, the band's only UK Top 40 hit.

"Orange Crush" is a song by the American alternative rock band R.E.M. It was released as the first single from the band's sixth studio album, Green, in 1988. It was not commercially released in the US despite reaching number one as a promotional single on both the Mainstream and Modern Rock Tracks (where it at the time had the record for longest stay at number one with eight weeks, beating U2). It peaked at number 28 on the UK Singles Charts, easily making it the band's then-highest chart in Britain.

Orange is a 1994 album by the punk blues band The Jon Spencer Blues Explosion. The track "Flavor" features a guest appearance by Beck. The Village Voice ranked the album #16 of the top albums of 1994.^[1] In 2005 the album was performed live in its entirety as part of the All Tomorrow's Parties-curated Don't Look Back series.

Competitor #1

Candies are the arch nemesis of the oranges or any other kind of fruits; therefore, to fight this war, we could introduce some of the propaganda: demonizing our enemies. The old Candyman horror film could be a good start, and the character, Candyman from the comic, Spawn would be another one as well. Both of them are the antagonists of their own realm. Evil and manipulative to children.

Concept # 2: Good thing is meant to be shared

Project Medium: TV Commercial or Podcast Video
Scenario:
A little boy is running from block to block; house to house with an orange in his hand. He eargerly wants to give this orange to his crush, a little girl with big watery eyes at the end of the street. All of the sudden, he sees the girl is holding hand with another boy laughing, and playing. That brokes his little heart. He opens out the orange and puts a slice into his mouth. Sweet yet sour. Just like his first love.
Someone is lightly poking him, and asking for a slice. He turns his head, and sees a cute little girl. oh wait... there are two girls. His heart is pumping again.

What teenagers want

Before going any further into this project, here is something I found about what teenagers these days want:

	Boyfriend / Girlfriend
	At this time, teenagers normally will develop sex attraction to the opposite sex and at this time too, they want love or someone to take care them.
	Popularity
	Being popular and well known. They want more friends.
	Smart Dress
	Teenagers prone to follow their favourite artists. What they see on telivision or magazines, that is what they follow. Branded stuff is a must.
	Latest Gadjets
	Hand phones etc. The more expensive gadgets they have, the more classy they will look in front of their friends.
	Rides
	Motorbikes, cars. They want to explore the world and bring friends together for fun.
	Camera
	Capturing memorable moments with friends since after this, they will spread apart.
	Beauty Products
	Boys or girls, it is the same. At this time, they will begin to take care about their health. To look good of course.
	Music
	Teenage and music cannot be spread apart. At this point, all teenagers will begin to understand arts.
	Musical Instruments
	Guitar, drums etc. Normally related to boys. It is normal for them to jam.
	Freedom And Personal Room
	Teenagers want freedom and privacy too. They want their own room to do their stuff alone.

Concept # 1: In an intense situation...

Project medium: Video Commercial or Web base interactive video commercial

Scenario:
1. In an intense situation, out in the woods, an average hiker joe is chased by a four foot Grizzly Bear. Out of breath and desperation, the man reaches into his two pockets from the pants, and he finds a candy bar and an orange Then…

• He throws the candy bar at the bear, and attempts to lure him away; however, the bear pays no attention at the candy and continues pursing the hiker.
• Suddenly, the bear jumps towards the man. The hiker can’t think but can only react. He takes out the orange and squeeze at the bear. Time froze all at that moment; the juice burst out from the orange skin and stings the bear’s eye’s eyes. The giant grizzly falls down in agony. The orange saves the day…

2. In an intense situation, a teenage punk is running towards an old lady, and going to mug her. No one to turn to and no one are near by. Out of panic, the old lady reaches into her lace purple bag. Then, she finds an orange and chocolate bar. In a split second,

• She throws the chocolate bar at the punk, but only infuriates the punk.
• The punk is right in front of hear, she grabs the orange and squeeze toward that little punk’s eyes. Suddenly, the table turns. The little punk is in pain, covering and rubbing his eyes. The orange saves the day.

Project Brief # 2

Project Goal: The purpose is to make orange to be a hottest brand or products among preteens and teenagers: In another words, we wish to repackage the orange.
Target Audience: preteens and teenagers from age 11 to 18 years old.
Competitors: Other fruits, but mainly candies.
Why: attempt to change target audience's eating habit; therefore, they would eat more fruits rather than candies or other non-healthy diet.

Project Brief 1

CLASS PROJECT:
Create a heightened experience to sell a product (through EMOTION, FUNCTION = VALUE)
Sell an ordinary object using New Media as your vehicle
Sell an ordinary product through a heightened experience


PROBLEM: Not enough teens are eating fruits (bananas, apples, oranges) these days. They're eating too much candy.

SOLUTION: Get kids to eat more fruits (specifically your given fruit)

REQUIREMENTS:
Choose 1 of 3 different fruits that are all competing to be eaten
· List all the advantages/disadvantages
· Consider all other fruits competition
· Students will work in groups of 2: get one fruit

· Create a New Media driven campaign that will make your fruit irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable.
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.

TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?

FINAL DELIVERABLES:
October 2:
- Get in your pairs and develop a strategy for the next 2 weeks
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling this problem
- After class, post to the blog

October 9:
- Research and validate your ideas that you generated in class
- Develop another 3 solid ideas/concepts
- Have all your research and develop posted on the blog before class (otherwise late)
- Class at my place next week (so we can use computers)
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)

October 16th:
- Have all your developments posted on the blog before class
- Present refined visuals of your concept (to be determined with instructor)
- Hand in your process books

GRADING CRITERIA:
1. Successful completion of all required elements (all essential elements have been CLEARLY laid out in the previous section). Failure to complete any of these required elements will result in the loss of marks.
2. The ability to make proper decisions regarding major issues addressed in class lectures. These issues include; ideation, conceptualization, storyboarding and research
3. Students will also receive marks for their participation in in-class critiques and professionalism when presenting their own project.
4. Students will be graded on how well they can stay on task throughout the duration of their project schedule. Failure to meet any of the class deadlines will result in a loss of marks.
5. Instructor has the right to give separate marks to each student within the pairing based on their individual performance/participation

BREAK DOWN OF MARKS
Successful completion of all element: 15
Participation/Effort in class and brainstorming: 35
Blue Sky Creativity: 30
All aspects of presentation (in-class, blog and speaking): 20